This Tuesday morning saw us host in partnership with the University of Nottingham the Talent and Resourcing Academy.
Exploring the Employee Value Proposition (People Value Proposition, sorry Ben!) and routes to market. Firstly thanks to Jamie and Rachel from the University of Nottingham for hosting. It is one of the counties biggest employers with 7,500 across 5 different campuses across Nottinghamshire. In the sunshine enjoying the historic Trent Building, overlooking highfields lake you got a real sense of the heritage of the university and its academics wonderfully displayed across the room. Jamie shared honestly that whilst they are one of our regions biggest employers people don't necessarily choose the University as an employment destination and seeks to change that through their EVP.
Chris from Nzime helpfully took us through the journey of EVP activation with the strong statement to be brave, be adaptive, be honest not everyone will like you and that's OK (phew). Investing in grass roots consultation to understand the true reality of your business and its story is pivotal in any EVP journey. All levels of the business should live and breathe and nurture through reward and recognition. You may have core values established but consider their physical embodiment, what about emotional engagement as people crave a consistent message. His message of your digital channel strategy as concentric circles of paid, owned and earned which all require investment human and otherwise really resonated.
The panel Ben Gledhill and Ali Harker went onto explore successes in their EVP journey citing authenticity, collaboration with marketing, the battle between perception and reality and helpful technology including Glassdoor! As we broke out into groups some really valuable networking with businesses from Nottinghamshire and Derbyshire raised some great content around the power of your alumni as advocates and influence key stakeholders in the business to activate the EVP. A particularly exciting evolution of the conversation is the employers in Nottingham coming together to create content around "why Nottingham" helping us to increase talent and attraction to the region as a whole.
With topics delegates cited an appetite for next including selection and AI, onboarding and agile/flexible working there is plenty more for us to explore! If you are keen to be part of the Talent and Resourcing Academy in the future please get in touch for more details, or explore our events here.
This blog was originally featured on Louise Carling's Linkedin Page.