Overview
Boots Opticians recently merged with Dollond & Aitchison two of the foremost brand names in optical retailing. This merger has created a leading force in the UK optical market and the third largest optical chain in Europe, uniting two businesses that have an incredibly strong heritage and an excellent reputation for service and customer care. It will also provide a great opportunity to combine the assets and strengths of both companies under one brand with a differentiated product offering.
The new business trading as Boots Opticians will enable customers to benefit from the trust in the Boots brand and Dollond & Aitchison's expertise in fashion and design led eyewear. In addition customers can expect great value for money thanks to the scale and competitive strength of the merged business.
Our purpose is to help customers see, look and feel better than they ever thought possible. As part of our ongoing strategy we are committed to offering an excellent career opportunity in franchising.