If your sales and marketing teams aren't working in unison then you have a problem that needs urgent attention. In this webinar, we will examine the need for Sales to get on board with your Marketing efforts, and why your Marketing team should be directly supporting your sales team.
Sam Evans, the Managing Director and founder of Gather Social will lead this webinar and look at the future of digital business development and why sales and marketing should be friends. If your sales team is still hammering the phones and complaining marketing doesn't produce leads then this webinar is for you. Your Sales Team is the number one source of directly available customer data, and a small change in approach and methodology can provide marketing with the most detailed data for targeting their campaigns.
Topics to be discussed:
- Where are my customers and how do I identify them?
- Why do I want customers to visit my website from Linkedin, and what does this mean for future targeting on other platforms and channels?
- Understanding your organisations maximum reach and how to optimise its performance.
- Salespeople want to build their personal brands. Marketing wants to keep brand continuity. How to support this to enhance business development.
- How to run successful online and in-person events in the new flexible world of work.
- Setting KPI's
We look forward to seeing you on the webinar.
Sign up for the event, here.