Macildowie are recruiting for an innovative brand in central London who are looking for a strong CRM executive to join their out-going team. The key purpose of this role is delivery of the CRM & Loyalty strategy, primarily, for customers of the business. From time to time roles and responsibilities may extend to support CRM & Loyalty initiatives for the corporate clients and travel trade partners.
Support the execution of the CRM program to meet KPIs, revenue targets and improvements in customer satisfaction.
Assist with the end-to-end delivery of CRM campaigns; including planning, briefing, implementation and post campaign analysis.
Work with Data analysts and other external suppliers to define and understand customer segments, that guide content and contact strategies to maximise ROI.
Ensure all briefs to the in-house design studio and/or external suppliers and agencies clearly define requirements.
Appraise creative and design work constructively to produce effective communications that adhere to the brand guidelines.
Assist with the management of the CRM budget; ensuring campaigns are delivered on time and within pre-agreed cost estimates.
Assist, as required, the Loyalty Manager with the delivery of the customer recognition schemes.
Build close working relationships with the Revenue Management team, to assess and leverage strategic and tactical opportunities with appropriately targeted offers and the Social Media team to deliver cross channel campaigns.
Build and manage relationships with external agencies & suppliers.
Keep up to date with the latest CRM developments to ensure that activity is leading the field, particularly within the travel industry.
If you are a strong individual with a CRM background looking for a new challenge in a business leading organisation then this could be the opportunity for you. Please apply for more details.
Macildowie is a specialist recruitment consultancy with a rich history of enhancing the careers of professionals across the Midlands and the Northern Home Counties. We have an unrivalled understanding of the local market place and recruit for the majority of the regions premier employers. To search for all of our live jobs please visit us at www.macildowie.com.