Macildowie Marketing are currently recruiting for an experienced CRM Manager to join a multinational B2B organisation in the Coventry area. This is an ideal opportunity for a self-motivated and determined CRM Manager who wishes to make a positive and lasting impact.
This CRM Manager will play a lead role in driving forward and executing a comprehensive CRM strategy across a range of sectors and channels. You'll have a proven track record in a B2B environment, a passion for customer data and insight, experience working with Salesforce as a CRM tool and the motivation to really drive improvement in customer relationship management.
Working within a supportive marketing communications team, you will be responsible for:
-CRM Strategy: Contributing to the design and implementation of an overarching CRM strategy that grows customer acquisition, loyalty and lifetime value.
- Customer Lifecycle Communications: Deliver an effective communications plan, identifying high quality audiences and driving engagement throughout the lifecycle.
-Customer Insight: Demonstrate a high level of understanding and an ability to interrogate customer data, identifying areas of concern or opportunity.
-Analytical Recommendations: Create reports which provide insightful conclusions for future recommendations that the wider business can utilise positively.
-Supporting the wider marketing team: Providing support to the wider marketing team where necessary/appropriate.
*Previous CRM Management experience, preferably within a B2B environment
*Experience of working with and developing CRM tools, such as Salesforce
*Excellent analytical skills and an ability to produce clear, concise reporting
*Experience in working successfully with third party suppliers/agencies.
*Excellent communication skills - oral and written.
*An appreciation for creative design and the creative process.
Macildowie is a specialist recruitment consultancy with a rich history of enhancing the careers of professionals across the Midlands and the Northern Home Counties. We have an unrivalled understanding of the local market place and recruit for the majority of the regions premier employers. To search for all of our live jobs please visit us at www.macildowie.com.