Macildowie are currently recruiting for a CRM Manager to join a large international brand located in Derbyshire. This is an innovative organisation with a positive working atmosphere and meaningful and realistic development opportunities. The CRM Manager will manage the business's day-to-day customer insight relations protocols and execution through all channels (B2C, B2B).
Project Management - You will facilitate the day to day customer insight management to support the refinement, engagement and personalisation throughout marketing, sales and business activities. You will take the lead in an ongoing review and improve cycle of these activities.
Customer Insight Management -Using strong analytical skills you will interrogate the databases and market analysis to build customer insights that will be used to recommend marketing and sales activity. You will work collaboratively with different business departments to understand their customer insight requirements and customer touch points ensuring positive impact on customer engagement.
Segmentation - Overseeing the creation of models against lifetime value, retention, churn, loyalty, and advocacy programs working closely with the Loyalty Insights Analyst.
Sales Steering - Work with the UK commercial team to define the sales steering strategy through reports and team guidance on best practice to identify opportunities for growth.
Working Collaboratively - The CRM Manager will work collaboratively with the loyalty and marketing campaigns, sales and service teams to directly reach out to customers in an effort to gather feedback and ensure that the business's consumer relations programs meet or exceed the best-in-industry objective.
CRM Support - Ensure any and all downtime is communicated, expectations managed, and quality service is delivered to restore functionality.
GDPR Compliance - Ensure all process design, key implementations, integration and customer data is fully GDPR compliant, and perform regular audits on data to ensure compliance with EU / UK law
This opportunity would be ideal for an experienced CRM or Customer Insights specialist. You will ideally have an understanding of marketing and business campaigns and how to create customer journey content to maximise impact. Proficiency with Salesforce.com or other CRM packages would be advantageous in addition to project management skills and a high attention to detail.
Macildowie is a specialist recruitment consultancy with a rich history of enhancing the careers of professionals across the Midlands and the Northern Home Counties. We have an unrivalled understanding of the local market place and recruit for the majority of the region's premier employers. To search for all of our live jobs please visit us at http://www.macildowie.com.
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