Macildowie Marketing are working with a large well known retail/ecommerce business in Nottingham to hire a Digital Content Executive.
You will work within a large Marketing team with a focus on content and increasingly video content where you will contribute towards the creation of content plans that raise awareness for the brand and all the products within it. You will obviously be someone who loves writing and be able to create a story from scratch and tweak it to take advantage of all the channels available to you.
You will contribute to ecommerce websites, refining, optimising and developing content to better serve the customer while also helping to achieve business goals with increased lead generation. Your days will vary from improving meta data to boost clicks from Google to brainstorming innovative content-led PR campaigns; from writing landing pages for new collections to managing the production of videos; from providing copy for a suite of customer retention emails to creating content for A-lister influencer marketing campaigns.
An appreciation for the growing importance of video messaging is important because you will be expected to come up with creative ideas for this channel however technical knowledge would be an advantage because you will collaborate with an external video production agency.
Your job will naturally overlap with other teams including SEO, Email Marketing, Social Media, PR and external agencies etc. so no day will be the same!
The ideal candidate will already be a skilled copywriter with a portfolio of work examples and a clear eye for detail. You will be a great communicator both with internal and external stakeholders and be comfortable working within a large marketing function. The ability to brainstorm new ideas for innovative PR and content campaigns is important with a naturally creative approach to problem solving.
A good understanding of video content and basic editing would be advantageous however this doesn't necessarily need to be work based experience. It is more important that you have an appreciation of how video is used across the digital platforms in an omni-channel business and a desire to grow in this area over time.
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