Macildowie Marketing have an exciting opportunity for a Digital Marketing specialist to join an international B2B organisation based in Peterborough. You will lead the digital marketing of 2 global brands, playing a key role in the development of new and innovative methods of interacting with key customer segments around the world.
As a Digital Marketing Consultant, you will have overall responsibility for the development and implementation of customer focused digital plans and platform execution for two leading brands. Reporting to the Marketing Promotions Manager you will have a key role in the development of the Divisionâ€™s use of digital platforms and tools to drive sales growth.
You will work as the Digital expert within the Marketing Promotions team, collaborating closely with Sales and marketing teams within the division and the Marketing and Digital teams across the wider enterprise.
-Create and execute a 5 year digital marketing plan for two leading brands to position them at the forefront of the industry
-Lead the development of the brand websites, creating and executing an improvement plan, working with the External Communications Manager, external agencies and across the business
-Play a key role in the globalisation of the websites
-Work with Web Analytics team to measure and report on digital marketing performance and use this data to drive continuous improvement
-Build strong relationships with Digital Services across the wider Enterprise, ensuring that the Divisions requirements are built into corporate initiatives and to leverage corporate digital tools and initiatives that can be implemented within the Division
-Develop relationships with digital agencies / vendors and be involved in vendor selection process
Assess new digital platform technologies, tools and techniques and regularly review in line with strategy for best fit for the business, including social channels
-Advocate digital marketing best practices
-Effectively communicate strategic and tactical initiatives to project stakeholders including senior management where appropriate
-Build good relationships with the Regional, Product and Aftermarket marketing teams and commercial teams to ensure that key customer and product requirements are reflected in digital marketing initiatives
-Moderate travel required (5% - 15% of working time)
-University degree with specialism in Marketing, IT or related field or equivalent industry experience
IDM or CIM Digital Marketing qualifications
-Previous professional experience within digital marketing, business systems and project management
-Corporate marketing experience with premium brands ideally in worldwide markets
-Experience implementing large scale marketing solutions / programmes
-Experience designing and building websites and applications
-Comprehensive understanding of the latest development and technologies in the digital marketing environment
-Budget management experience
-Experience and knowledge of CRM systems and best practice
Macildowie is a specialist recruitment consultancy with a rich history of enhancing the careers of professionals across the Midlands and the Northern Home Counties. We have an unrivalled understanding of the local market place and recruit for the majority of the regions premier employers. To search for all of our live jobs please visit us at www.macildowie.com.