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Digital Marketing Coordinator

Salary £23000.00 - £28000.00 per annum
Location Leicester, Leicestershire
Job Type Permanent Jobs
Sector
Job Ref HQ00046371
Published 22 days ago

Job Description

The Opportunity

Macildowie Marketing are currently recruiting for a talented Digital Marketing Coordinator to join an international business located in Leicestershire. Reporting into the Digital Marketing Manager, this role will be responsible for the development, management, coordination and execution of all digital and social media activity for all the company websites and brands. This will include project managing web development projects and you will be responsible for maintaining a high standard and up to date communications across all digital channels.

Key Responsibilities

-Driving the digital content to improve natural SEO including creating original content to improve website performance and developing a robust keyword strategy.
-Coordinate all social media campaigns and day to day activities including online advocacy, writing, editorial, outreach activity and promotions to create brand awareness.
-Coordinate all PPC campaigns to drive relevant website traffic including advert content writing, optimising copy and analysis and taking ownership of the PPC budget objectives.
-Delivery of web development projects improving the customer journey and experience across websites
-Deliver compelling digital content to drive brand awareness and website/digital performance.
-Review and analyse the website, identifying areas for improvement and change relative to SEO. This will include strategic key phrase placement within compelling copy that
maximizes opportunities for indexing, ranking, click-through and conversion.
-Develop internal and external Link Building strategies to help websites rank well on SERP and drive targeted traffic.
-Development and delivery of listening methods, monitoring and analysing social media
conversations about the business, brands, target markets and customers.
-Development and delivery of all social media campaigns and content using channels such as
LinkedIn, Blogs, Pinterest, Facebook, and Twitter including calendars and content.
-Measurement and evaluation of all SEO, PPC and Social Media activity
-Providing strategic digital support to Corporate & Marketing Communications team, ensuring the delivery of integrated communications campaigns.

Key requirements

This vacancy would suit an experienced Digital Marketing professional who can demonstrate an up to date and thorough understanding of search engine techniques and strategies. You will have experience identifying and analyzing competitor techniques and Google indexation & crawl-ability methodology. It would also be beneficial to have experience in the following areas:

-Technical SEO methodology such as page construction and implementation of optimal site
Architecture.
-Experience guiding developers to create a more SEO friendly site
-Specialist Social media experience including Social Media channels like LinkedIn, -Facebook, Twitter and ideally Pinterest and Instagram.
-Experience in managing PPC campaigns and understanding of PPC strategies.
-Proven experience in all SEO and Social media measurement tools and techniques.
-Experience in using Google Analytics to understand user online behaviour.
-Experience in project managing web development projects.

Macildowie is a specialist recruitment consultancy with a rich history of enhancing the careers of professionals across the Midlands and the Northern Home Counties. We have an unrivalled understanding of the local market place and recruit for the majority of the regions premier employers. To search for all of our live jobs please visit us at www.macildowie.com.

Job Location

Showing approximate location of 'Leicester, Leicestershire'