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Digital Marketing Manager

Salary £40000.00 - £50000.00 per annum
Location Leicester, Leicestershire
Job Type Permanent Jobs
Sector
Job Ref HQ00041835
Published 7 months ago

Job Description

This is a fantastic opportunity for am experienced Digital Marketing Manager to deliver spectacular on-line growth within an ambitious Retail organisation in the Leicestershire region. Increasing levels of incremental traffic is fundamental to this growth and this company requires a high quality, experienced Digital Marketer to oversee their Digital Marketing activity, with responsibility for driving traffic through a developed customer acquisition plan. This role would cover all paid channels, (PPC; PLA; Affiliates; Retargeting ) plus SEO activity and a requirement to work closely with the Marketing department regarding Direct and Social traffic.

Key Responsibilities


-The Digital Marketing Manager will deliver the required traffic volumes for two websites.
-Manage the budget accordingly and ensure they achieve their required ROI on paid activity.
-Manage the external agencies (s) responsible for the day to day Paid and SEO activity.
-Work with these agencies and google to identify industry and techncial changes that may present opportunities
-Mangement of at least one direct report
-Work closely with other online functions to translate the Trading and Content plans into a relevant strategy for Digital Marketing.
-Play a key role in the Content Marketing plans, with a clear plan of Content based activity to drive SEO
-Take accountablity for agreed Digital Marketing KPIs, and ensure that all activity is tagged, tracked and evaluated.
-Be the go-to person in the company for Online Marketing - you ill be the subject matter expert, and have a responsibility to educate appropriate personnel in Digital Marketing.
-Develop a Digital Marketing activity plan
-Identify and take advantage of any partnership opportunities.
-Ensure all other disciplines within online are aware of the importance and dependency of Digital Marketing on their activity - on-site navigation; content etc.
-To assist in creating business cases to justify new SaaS arrangements and web development.
-As required, own the testing of development changes for Digital Marketing as part of the ongoing web development cycle.

Knowledge and skills required


-At least 3 years working within an ecommerce team
-Experience of managing a Digital Marketing team
-Experience of managing an external agency
-Good technical experience of all Digital Marketing techniques, across PPC; PLA; Retargeting; Affiliates
-Knowledge of eCRM, SEO technical expertise and Google Analytics.
-A customer first attitude
-Understanding of web technology
-Experience of owning and communicating a Digital Marketing plan
-Thorough knowledge of Web KPIs, and accountability for appropriate ones
-Experience of owning and driving ROI on Digital Marketing
-Relevant forecasting experience
-A passion for online

Macildowie is a specialist recruitment consultancy with a rich history of enhancing the careers of professionals across the Midlands and the Northern Home Counties. We have an unrivalled understanding of the local market place and recruit for the majority of the regions premier employers. To search for all of our live jobs please visit us at www.macildowie.com.

Job Location

Showing approximate location of 'Leicester, Leicestershire'