Macildowie Marketing are working with a recognisable Nottingham brand to hire a Digital Marketing Lead to be the focal point for all things digital and drive customer journey improvements and optimise the digital assets and channels including websites, emails, social, SEM and content.
This is a great role for a delivery focused team player and manager, who is passionate about understanding and influencing customer interactions in a digitally focused business.
Responsibilities and Requirements
This will be a broad hands on role where you will lead and inspire a team of two in the UK however you will also be part of a wider international Marketing team. There will be responsibility for overseeing digital marketing activity across web, SEO/SEM, email/SMS, social, display and PPC channels to continually drive improvements to aid customer satisfaction, conversion, cost reduction and margin gain. You will manage digital channel quality, conversion, costs, digital infrastructure requirements and commercial reporting and ensure digital activities are compliant and deliver excellent customer outcomes.
With experience and an understanding of the marketing mix, you will need to be a credible voice and subject matter expert within the marketing community and be able to demonstrate a track record of commercially successful digital marketing activities. Evidence of working in partnership with a variety of stakeholders and external agencies will also be very important. This opportunity suits someone with enthusiasm and drive to deliver and someone who enjoys problem-solving and is daring enough to try new and innovative things, while being wise enough to understand and quantify risks and impacts.
Working in partnership with external marketing agencies will be important to drive digital sales and brand performance through engaging digital content that improves the web SEO/SEM, email/SMS, social, display and PPC activity. It would also be very useful if you also possess strong analytical abilities including Google 360o Suite, SEMrush, Hotjar, Sitecore CMS and have the ability to lead progressive analytical opportunities to further improve digital insight.
This is a great opportunity for an experienced Digital leader who has a strong hands-on background and the strategic mind set to drive digital transformation and improvement within an organisation which services a number of well-known Retail clients. The ideal candidate will have experience working within a large B2C organisation however this is by no means essential and candidates who have worked within an agency environment would also fit the business structure very well.
Macildowie is a specialist recruitment consultancy with a rich history of enhancing the careers of professionals across the Midlands and the Northern Home Counties. We have an unrivalled understanding of the local market place and recruit for the majority of the region's premier employers. To search for all of our live jobs please visit us at http://www.macildowie.com.
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