Macildowie Marketing are working with one of the UK's fastest growing health and nutrition brands located in Nottingham to hire an Email Marketing & CRM Manager. This is an opportunity to work within an exciting and constantly evolving product/service which covers fitness, diet and healthy living. Their customers range from elite athletes to gym novices and anyone looking to eat well and get fit.
This opportunity is perfect for candidates with a knack for getting the right emails into the right inboxes at the right times. You will be passionate about seeing continuous improvement in open and click through rates across a number of exciting campaigns.
You will be a strong communicator and work closely with the wider marketing team to create and launch creative marketing campaigns and you will obviously be passionate about email marketing and understand the processes and methods behind email marketing, lead nurturing, marketing automation, and/or web analytics.
-Develop and execute on email and CRM cross-channel (text, other) communication strategies with a specific focus on driving acquisition, retention and re-acquisition working to achieve business KPIs
-Own campaign development, setup, QA and reporting across the customer lifecycle; including transactional, acquisition, onboarding, offer promotion and reacquisition campaigns
-Work with development and business intelligence teams to advance the view of the customer, manage customer data to inform and automate more successful customer interactions
-Identify trends and develop new insights in customer communications, recommend/execute responses to optimize campaign performance, customer value and retention
The successful candidate will be a natural communicator (both written and verbal) with a solid background in email marketing and experienced in creative marketing strategies and campaigns.
You will be experienced in managing retention and CRM programmes and database management which requires strong Excel skills. You will also have a good knowledge of web analytics (Google Analytics/Adobe Analytics) and ISPs, filters and postmasters. Knowledge of HTML & CSS would be the cherry on the cake but by no means essential.
Macildowie is a specialist recruitment consultancy with a rich history of enhancing the careers of professionals across the Midlands and the Northern Home Counties. We have an unrivalled understanding of the local market place and recruit for the majority of the region's premier employers. To search for all of our live jobs please visit us at http://www.macildowie.com.
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