A fantastic institution is looking for a Marketing Analyst to join the team on a fixed term basis to understand their communication activities. You will work closely with another marketing analyst to provide meaningful insight that helps their teams as they evolve their digital proposition.
Thoroughly enjoys using Google Analytics
Loves spreadsheets and
Knows the difference between tags and pixels and likes to experiment in Regex.
You will analyse offline and online marketing campaigns, CRM programmes, social media activity and incoming web traffic, develop insight from varied data sets and use this to provide useful information to their teams, you might help them benchmark against competitors and improve performance and engagement. You can input and interpret data, as well as communicate your findings to stakeholder's at all levels. You must have a good understanding of how the Internet works and enjoy delving under social platforms to find out how they track things.
Ideally you will do things in Google Tag Manager that make those naughty web developers green with envy and help their current web development teams get the best data about web usability.
This person will play a critical role in ensuring that they get the correct insight as they adopt new technologies and platforms to communicate with audiences. This will be increasingly important as the business' digital platforms change and adapt to the new ways people access content.
It would be great if you can help manage paid search and paid social campaigns to support owned and earned marketing. It's a great time to join this business, as they embark on a five year strategic plan and evolve a newly launched digital presence. You'll have the keys to lots of interesting information and the ability to influence real marketing decisions that contribute to these projects.
Apply now if this role is for you
Macildowie is a specialist recruitment consultancy with a rich history of enhancing the careers of professionals across the Midlands and the Northern Home Counties. We have an unrivalled understanding of the local market place and recruit for the majority of the regions premier employers. To search for all of our live jobs please visit us at www.macildowie.com.