Macildowie Marketing are currently recruiting for an experienced Marketing Analyst to join a well known B2C organisation located in Nottingham. We are seeking an experienced Marketing Analyst to work in a fast paced marketing department producing vital customer and media insight. This organisation is very advanced with the consumption and understanding of digital data and therefore this role is ideal for someone with experience of online data or a passion to add this to their existing customer marketing analysis experience.
As a small team, this opportunity will allow someone to have great influence over the future of customer insight and communications, whilst enjoying working autonomously. You will have access to an advanced database that links customers online and offline behaviour and analysing this database allows for true customer journey understanding and communication plans and management.
The wider Analysis and Insight team are responsible for understanding all the customer data touch points and ensuring they are maximising the changing digital landscape opportunities. Other tasks will include proactively managing the customer database, analysing customer behaviours, trends and buying patterns and producing targeted selections to ensure maximum relevance and efficiency across all channels. There will be an opportunity to assist with planning and testing and maintaining and monitoring customer feedback including review sites, customer services, satisfaction and NPS scores.
This role is ideally suited to an analyst looking for the next step in their career.
-Gaining an understanding of complex data files and attending regular meetings across the business to understand changes in business requirements and translating this into data requirements for the database and customer insight.
-Managing the customer database, ensuring that the database is lean and the use is maximised.
-Analysing customer behaviours - These will be varied from regular reporting to complex ad hoc projects.
-Providing business and customer reports.
-Producing targeted selections - The selections should be aligned to strategic objectives and financial planning.
-Planning and testing - Being an instrumental part of the weekly planning cycle and ensuring a robust testing plan.
-Managing customer feedback - Ensuring that customer feedback is used to its maximum benefit. The feedback comes in various sources and should be in a timely manner and insightful.
The ideal candidate must have experience of customer marketing databases and customer analysis software however (full training will be provided on any new systems and advanced Excel skills are mandatory.
It would be beneficial to have digital data analysis, Multi-channel marketing and lead generation skills. As there is a requirement to provide analysis to the wider business, the ability to present unbiased numbers in a clear and persuasive manner is essential
Macildowie is a specialist recruitment consultancy with a rich history of enhancing the careers of professionals across the Midlands and the Northern Home Counties. We have an unrivalled understanding of the local market place and recruit for the majority of the regions premier employers. To search for all of our live jobs please visit us at www.macildowie.com.