Macildowie Marketing are working with a growing organisation in the Newark area who are entering an exciting period in the companies history. This Marketing and Campaign Executive position will provide an integral part of a busy and friendly marketing team and you will work with the team to deliver and manage marketing campaigns, utilising both on and offline channels, to meet key company objectives.
The successful candidate will be proactive, able to generate ideas for new customer recruitment and retention campaigns, and be capable of multi-tasking. You will be expected to contribute effectively to the Marketing Department and assist the Marketing Manager with key projects and objectives.
The Marketing and Campaign Executive will have experience building, developing and maintaining key customer journeys - reporting on the technical aspects, successes and future opportunities across multiple marketing platforms. The ability to write creative and engaging copy for online channels and direct mail campaigns is essential, along with an excellent attention to detail and an understanding of design.
Key Duties and Responsibilities
-Develop integrated marketing campaigns with the purpose of acquiring new and retaining existing customers/members
-Manage the implementation, tracking and measurement of marketing campaigns
-Brief and oversee the work of internal staff and external agencies, who will assist to deliver the campaign activity
-Write, edit and proof-read creative and engaging copy for promotional materials within marketing campaigns
-Deliver regular reports of campaign results, including web analysis and evaluation of KPIs
-Maintain regular measurement of the ROI of campaigns
-Ensure accuracy of marketing materials and provide formal sign off where necessary
-Collect and use data to inform new campaigns and the evaluation of existing campaigns
Key Experience Required
-Experience creating, developing and managing creative and engaging marketing campaigns is essential as is the familiarity with monitoring and reviewing campaign performance, suggesting improvements from the results.
-You will have experience building, developing and maintaining key customer journeys
-Experience managing the content, creation and implementation of key campaign activity
-Use of tools such as Google Analytics is essential whilst experience of PPC, Social Media and YouTube promotional channels would be a distinct advantage
-You must be able to demonstrate creativity, confidence and professionalism
-You must enjoy the challenge of direct marketing and, be enthusiastic, like people and want to help the company to succeed, be outgoing and want success!!
Macildowie is a specialist recruitment consultancy with a rich history of enhancing the careers of professionals across the Midlands and the Northern Home Counties. We have an unrivalled understanding of the local market place and recruit for the majority of the regions premier employers. To search for all of our live jobs please visit us at www.macildowie.com.