Reporting to the Head of Marketing, this role will bring a high calibre of marketing to a fast-paced environment. You will work in a fun environment and can demonstrate sound marketing expertise, commercial acumen and a strong customer service ethic.
The primary responsibility of this role is to own, manage and develop marketing campaigns that drive footfall and implement tactical campaign activity to support the retail calendar and national marketing plan. You will be expected to work within agreed financial budgets and time deadlines and to demonstrate sound marketing expertise, commercial acumen and a strong customer service ethic.
The key responsibilities:
Support the Head of Marketing in the implementation of the national marketing plan and retail calendar, supporting campaigns, key trading dates and initiatives
Own the marketing support for one or more category area.
Support the launch of new initiatives either nationally or to local markets, e.g. new store openings, rebrands, new products/services.
Monitor the effectiveness, measure and report on marketing activities
Demonstrate sound commercial awareness throughout marketing activities
Develop tactical marketing initiatives for attraction/engagement/retention of customers.
Manage relationships with key suppliers to KPIs, including creative agencies, print and print management, PR, Media, merchandise, graphic designers, AV and experiential
Identify and champion opportunities to enhance customer experience
Create, develop and manage marketing assets, including writing copy for different audiences and channels, collateral creations, POS, video, digital images, social media content
Ensure timely, relevant and accurate content is maintained across channels for all customer groups, e.g. website, intranet, POS, eComms, in-centre screens and music
Give brand guidance support for digital marketing including web, social media and CRM
Keep accurate records of costs and ROI across all marketing activities you are involved in
Marketing Degree or CIM Professional Certificate level
A minimum of 2 years of broad marketing experience across the marketing mix
Able to develop and work effectively to project plans, deadlines and budgets
Managing quality and effective output from marketing suppliers
Macildowie is a specialist recruitment consultancy with a rich history of enhancing the careers of professionals across the Midlands and the Northern Home Counties. We have an unrivalled understanding of the local market place and recruit for the majority of the region's premier employers. To search for all of our live jobs please visit us at http://www.macildowie.com.
Macildowie are a recruitment business working on behalf of a client to recruit this role. Your personal data may be forwarded to that client company as part of the application process. After applying for this role you'll be sent a request for your consent to hold your data on our systems. If you would like information on how we will process your data please go to our website and view our fair processing notices which are located at the bottom of the page under privacy policies. Within the fair processing notice for Candidates there is guidance on how to amend your contact preferences or exercise your rights relating to personal data. We can't provide direct links as email address and website urls within our job adverts are removed by some of the websites on which we advertise.