Macildowie Marketing are working with a leading global manufacturer in Staffordshire to hire a B2B Brand Marketing Executive to support operations in Ireland and the UK. This is a great time to join the business because they recognize the need to challenge the status quo and push the digital strategy to the next level by managing the customer journey and maximising customer value through digital means. Reporting to the UK Marketing Manager, you will work alongside the Digital Marketing Manager and wider marketing team to help develop and deliver the marketing strategy for a key division.
The Brand Executive will deliver targeted marketing campaigns which generate valuable leads / enquiries that help establish relationships for the sales team. The position requires an individual who can work under pressure and manage their workload in a fast-paced organization.
-Plan and deliver effective offline campaigns that engage the customer to generate valuable leads / enquiries for the sales team
-Prepare engaging content marketing for the brand for online and offline communications
-Co-ordinate event management as required, including exhibitions, sponsorships, tradeshows etc.
-Analyze, evaluate and monitor campaign activities and ROI
-Gain an in-depth knowledge of the customer and market trends to identify campaign messages and help identify new opportunities relating to product development and innovation
-Understand and respond to the market environment, collating market and economic data regularly
-Work closely with the external sales team and deliver engaging internal communications
-Manage work through various marketing agencies to ensure timely delivery of projects within budget
-Copywriting and proofreading of communications
-Work across borders within the Group, Divisional and Regional (West Europe) Marketing community
This position would suit an individual with marketing experience in a B2B and the passion and drive to takes responsibility for the delivery of outstanding marketing communications.
You will be experienced working on more than one project at any one time and to various target audiences and managing projects within set budgets. Exceptional proofreading skills and an eye for detail and creativity will be important however you will also be responsible for working with and managing agency relationships to deliver to a set brief.
Knowledge of database segmentation would be advantageous alongside excellent written and verbal communication skills however you must also show the ability and willingness to learn new skills. You will always seek to add value, applying lean principles, wherever applicable.
Macildowie is a specialist recruitment consultancy with a rich history of enhancing the careers of professionals across the Midlands and the Northern Home Counties. We have an unrivalled understanding of the local market place and recruit for the majority of the region's premier employers. To search for all of our live jobs please visit us at http://www.macildowie.com.
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