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Marketing Officer

Salary £24436.00 - £26360.00 per annum
Location Leicestershire,
Job Type Permanent Jobs
Job Ref HQ00075338
Published 2 months ago

Job Description

Macildowie are working with an established Education provider based in Leicestershire who are looking to recruit a Digital Marketing Officer on a 12 Month Fixed Term Contract.

The Marketing Officer will lead on the delivery of marketing plans for the Apprenticeships, Employer Engagement and Online & Distance Learning provision for the College group. They will work with key departments to understand their requirements and agree to a full written brief, specification, and objectives. Working with the Marketing Manager and Team Leader, the postholder will detail promotion, campaigns and communication required to deliver the team KPI's on time and to budget.

About the role:

  • Contribute to the delivery of the College's marketing strategy in line with department objectives
  • To work with the Adult Team Leader to develop, plan and deliver advertising and marketing campaigns for core markets on time and in budget, evaluating success against KPI's and targets set
  • Work with the Business Engagement and Online & Distance Learning Teams to promote our online and distance learning course portfolio, as well as our apprenticeships provision, and funded and full-cost training offer
  • Write and produce online/offline marketing materials (publications, leaflets, presentations, animation and digital assets etc) for course areas, liaising with the relevant departmental staff to update content as necessary and with external design agencies for production
  • Lead on the development of employer, student, and alumni case studies for market areas
  • To develop and deliver e-marketing communication plans for market areas to support conversion and keep warm activity
  • Plan, deliver and evaluate of a portfolio of events for your market areas, including breakfast meetings, conferences and exhibitions, recruitment events and webinars, ensuring prompt follow-up of all event leads
  • Refresh and update web content and course information for markets on the College website and associated partner websites
  • Contribute to the department Social Content Calendar ensuring that markets are well-represented on our Social Media Channels
  • Support the Digital Team with digital marketing campaigns for market areas as required
  • Assist with College wide events including Awards Ceremonies, Open Events, School Events, Taster Days etc
  • Support the wider team with a range of marketing activity as required, including but not limited to events support, course-specific campaigns, creation of print assets, PR, Photography and Film opportunities etc
  • To support the Marketing Manager and Team leader with the delivery of the College's corporate relations activities as required

About the candidate:

  • Degree in Marketing or an equivalent professional qualification, or demonstrable experience in a similar role
  • CIM qualification (has or is working towards)
  • Experience of planning and delivering successful marketing campaigns, preferably for employer and/or education marketing
  • Experience of website content production
  • Experience of working with external agencies and partners effectively
  • Good attention to detail, copywriting, and proofreading skills
  • Ability to work with multiple departments, manage multiple projects and workload, using initiative to make decisions

Macildowie is a specialist recruitment consultancy with a rich history of enhancing the careers of professionals across the Midlands and the Northern Home Counties. We have an unrivalled understanding of the local market place and recruit for the majority of the region's premier employers. To search for all of our live jobs please visit us at macildowie.com.

Macildowie are a recruitment business working on behalf of a client to recruit this role. Your personal data may be forwarded to that client company as part of the application process. After applying for this role you'll be sent a request for your consent to hold your data on our systems. If you would like information on how we will process your data please go to our website and view our fair processing notices which are located at the bottom of the page under privacy policies. Within the fair processing notice for Candidates there is guidance on how to amend your contact preferences or exercise your rights relating to personal data. We can't provide direct links as email address and website urls within our job adverts are removed by some of the websites on which we advertise.

Job Location

Showing approximate location of 'Leicestershire, '