Macildowie Marketing are working with a growing software brand in central Nottingham to hire a PPC Manager to lead the transformation of their PPC strategy.
You will join an award winning marketing team who focus on nurturing the brand andÂ driving customer leads through digital and offline channels. They have already had great success in building their brand across a variety of channels and the marketing team has a clear focus on digital, especially through PPC and SEO.
As PPC Manager, you be leading and delivering paid media activity essentially acting as an in-house PPC guru, developing strategies that inform campaign activity and deliver quality leads into the business.
It is a great time to join the company because investment into paid channels is growing rapidly as they understand the benefits of a multi-channel approach. This is a fantastic opportunity to take ownership of an area that will be key to achieving the business objectives of high growth.
-Identify the most appropriate and valuable PPC strategies and deliver those within budget and in line with the wider business goals
-Oversee, manage and optimise all paid media accounts including Google, Bing and LinkedIn advertising
-Work closely with copywriters and designers to craft targeted and high converting landing page experiences
-Keyword selection and audience targeting
-Monitor budget and bids to improve cost per acquisition
-Track KPIs to assess performance and pinpoint issues
-Write and split test compelling ad copy
-Produce insightful and regular campaign reporting
-Analyse trends and data to develop new campaigns across multiple channels
-Maintain partnerships with PPC ad platforms and vendors
-Keep up to date with the latest trends and techniques
The successful candidate will have excellent knowledge and experience in delivering high returning PPC campaigns and ideally have 2-3 years of agency and/or in-house experience. You will have experience of paid media channels and search and display networks including Google and Bing and have delivered paid social campaigns especially LinkedIn advertising (YouTube and affiliate advertising would be a bonus).
You will have excellent knowledge of industry tools and techniques and a broader knowledge of other digital channels would be advantageous, particularly SEO. Exceptional analytical skills is essential with proficiency in Excel and Google Analytics and willingness to nurture an interest in the software/product and keep yourself continually up to date with the latest features and changes.
Above all, this opportunity would suit a self-starter with a genuine passion for PPC and in keeping up to date with the latest trends.
Macildowie is a specialist recruitment consultancy with a rich history of enhancing the careers of professionals across the Midlands and the Northern Home Counties. We have an unrivalled understanding of the local market place and recruit for the majority of the region's premier employers. To search for all of our live jobs please visit us at http://www.macildowie.com.
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