Macildowie Marketing are currently recruiting for a Head of CRM to join a leading B2C organisation based in Nottingham on an initial 12 month contract. You will head up the internal CRM function to provide data to drive the Companies omni channel vision. This will an end-to-end customer relationship model with annual planning processes that deliver the overall Omni channel marketing plan and associated strategies. You will deliver CRM specifics to ultimately provide the Company with sustainable competitive advantage, including promoting loyalty across their most valuable customers.
Key duties and responsibilities
-Working closely with the marketing hierachy to provide guidance on how to maximize current and prospective relationships through the use of CRM
-Improve the effectiveness of any local CRM activity through the application of appropriate segmentation models.
-Ensuring all campaigns are compliant and legal and are tracked accurately and that reliable flash and deeper analysis is consistently provided.
-To manage the data team, data selection, data analytics and segment targeting through the CRM team and providing advice and direction to the team.
-To ensure the data is of quality and cleansed to help provide a clear picture for business
-To help move towards an Omni-Channel business by developing the online strategy including CRM technologies that will be needed within this Omni-channel world
-To help map and understand the customer journeys both in retail and online.
-Working closely with the marketing hierarchy to provide guidance on how to maximize current and prospective relationships through the use of CRM
-Planning, managing and delivering multi-channel, digital CRM marketing campaigns
-Define requirements for effective use of the CRM and its infrastructure
-Segmenting of the CRM to enable tailored and relevant marketing messages to customers
-Championing and driving through necessary CRM changes ensuring full buy in from all stakeholders in the business
Key skills and experience required
-Strong understanding and extensive experience of working within an Omni Channel business
-Strong understanding and extensive experience of all direct marketing techniques including DM, CRM, eCRM, Mobile etc.
-Experience of managing and working with databases and campaign tools to develop segmentations, behavioural models and CRM journeys.
Macildowie is a specialist recruitment consultancy with a rich history of enhancing the careers of professionals across the Midlands and the Northern Home Counties. We have an unrivalled understanding of the local market place and recruit for the majority of the regions premier employers. To search for all of our live jobs please visit us at www.macildowie.com.