Macildowe are working with an established Email Marketing Executive. We are seeking a talented Email Marketing Specialist to drive email campaigns and engage their audience through strategic and impactful communication.

As an Email Marketing Specialist, you will be responsible for creating, executing, and optimising our email marketing strategies to enhance customer engagement, retention, and conversion. Your expertise will contribute to expanding brand presence and driving measurable results through targeted email campaigns.

Key Responsibilities:

• Develop, implement, and manage end-to-end email marketing campaigns, including segmentation, content creation, scheduling, and analysis.
• Craft compelling and personalised email content that resonates with our diverse audience segments to drive engagement and conversion.
• Collaborate with cross-functional teams to align email campaigns with overall marketing strategies and business goals.
• Monitor and analyse campaign performance metrics, conduct A/B testing, and derive actionable insights to optimise campaigns for better results.
• Stay updated with industry trends, best practices, and new technologies to enhance email marketing effectiveness.

Qualifications:

• Proven experience in email marketing, preferably in [specific industry or sector].
• Proficiency in email marketing tools (e.g., Mailchimp, HubSpot, etc.) and familiarity with marketing automation platforms.
• Strong understanding of email marketing metrics and analytics to drive data-informed decisions.
• Excellent copywriting and editing skills with the ability to craft engaging and persuasive content.
• Detail-oriented mindset with a focus on delivering high-quality, error-free campaigns.
• Bachelor's degree in Marketing, Communications, or a related field.

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Macildowie are a recruitment business working on behalf of a client to recruit this role. Your personal data may be forwarded to that client company as part of the application process.

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Macildowie is a specialist recruitment consultancy with a rich history of enhancing the careers of professionals across the Midlands and the Northern Home Counties. We have an unrivalled understanding of the local market place and recruit for the majority of the region's premier employers. To search for all of our live jobs please visit us at macildowie.com.