Head of Marketing and Communication (IoS)

Head of Marketing & Communications (IoS)

Organisation: Institute of Swimming

Location: Loughborough with Hybrid working arrangment

Hours: Part time - 28 hours per week

Salary: £48,654 -£51,000 (full time equivalent)

About the Role

We're looking for a strategic, self-driven Head of Marketing & Communications to lead and shape all marketing activity for the Institute of Swimming, the UK's leading provider of swimming teacher training.

This is a unique opportunity to operate with autonomy, owning the full marketing life cycle from strategic planning through to execution and reporting.

You'll play a key role in influencing the direction of the business, working across both B2C and B2B audiences, and making a visible impact on the future of swimming education in the UK.

Key Responsibilities

• Lead the annual marketing plan aligned to Institute of Swimming strategy.
• Deliver multi-channel campaigns (digital, email, social, PR, advertising).
• Manage and protect brand identity across all activity.
• Track and report on KPIs, including engagement, conversions, and bookings.
• Support the launch of new products and programmes.
• Optimise the website for user experience, SEO, and bookings.
• Build relationships across Swim England and with external partners.
• Manage agency performance to ensure ROI.
• Oversee the marketing budget.
• Keep up to date with trends in digital, social, and influencer marketing.

Essential Experience

• Proven experience in a senior marketing role, such as Head of Marketing or Senior Marketing Manager.
• Expertise in executing and analysing integrated campaigns across digital, email, social media, PR, and advertising platforms.
• Proven experience in managing marketing budgets and ensuring cost-effective allocation of resources.
• Excellent written and verbal communication skills, with the ability to engage both consumer and trade audiences effectively.
• Comfortable working independently and managing multiple priorities in a fast-paced environment.
• Demonstrated team player with a cohesive and collaborative working style

Desirable Experience

• Experience in managing relationships with external agencies, ensuring alignment with organisational objectives and value delivery.
• Familiarity with content management systems (CMS) and website optimisation techniques to enhance user experience and engagement.
• Background in planning and executing events that promote brand presence and engage target audiences.
• Experience in leveraging influencer partnerships and social media platforms to drive brand awareness and engagement.
• Understanding of commercial marketing strategies and experience in driving revenue growth through marketing initiatives.

Why Join Institue of Swimming?

• You'll take ownership of your own "mini business" within a national organisation.
• Freedom to shape strategy, campaigns and team delivery.
• Work for a purpose-driven organisation, helping train the next generation of swimming teachers.
• Lead during an exciting period of change - including a brand refresh and new product launches.
• Flexible, part-time role with hybrid working

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