Job Description
Digital Marketing Manager
Location: Loughborough (minimum two days per week in-office)
Salary: Competitive (pro rata, part-time)
Working Arrangement: Hybrid (2 days in-office, 2 days remote)
Macildowie are working with this client based in Loughborough.
This is an exciting opportunity for a Digital Marketing Manager to join a purpose-driven organisation within the education and training space.
The role sits within the commercial division of a well-established governing body, offering a unique blend of strategic influence and hands-on delivery across a wide range of digital channels.
Reporting to the Head of Marketing, and working alongside a newly appointed Marketing Coordinator, this role is pivotal in driving course bookings and optimising the customer journey.
The core focus of the role includes:
- Develop and deliver a targeted digital marketing plan that contributes to the strategic objectives of the business.
- Plan, develop, and implement effective full-funnel digital marketing campaigns (web, CRM, social, and digital advertising) that use insight to talk effectively to different target audiences throughout the stages of purchase
- Develop and implement strategies for digital, SEO & PPC, social, brand and content.
- Develop and track digital marketing KPIs, using them to measure and report on marketing activities and identify trends and learnings.
- Support in the design and development of content suitable for digital channels
- Work collaboratively to bring new courses to market and manage launch campaigns.
- Evolve and manage the website, ensuring a smooth customer journey that engages users, supports SEO and drives bookings.
- Understand different brand personas and segmentation of customer groups to improve engagement and determine the contact strategy.
- Develop and manage relationships, suppliers and agencies, ensuring value for money and return on investment.
- Keep abreast of marketing trends and developments to support business growth, providing digital and social marketing expertise.
Interested? Click apply today!
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